7 Modern Logo Trends to Expect in 2018

An effective logo will be easy to remember and will be in line with your brand. A unique logo design can always create interest in the mind of the viewer and can sometime compel the viewer to know about your brand if he is not aware of it, thus creating new customers.

Popular logo styles tell us a lot about the interests of the consumers. Knowing about the likes and dislikes of the others will definitely help in creating great designs which will be liked by all.

If you are planning to design a catchy and trend looking logo for your business then it would be better to go through these tips regarding the latest trends in logo styles that are emerging in the new year.

1. Lower case Logo types

Many startups and B2B organizations prefer to use lowercase fonts in their logos. Sans serif font’s popularity is increasing among the logo designers. To have this look, you should use simple fonts in large sizes. The letters with smooth curves and thin lines have a sleek, contemporary feel. Sharper fonts are common for technology, communication or corporate businesses.

2. Bright Colours

The colour variations for logo design are really endless. Since the content we see is generally displayed on screen, we have the opportunity to use and display in high quality. We should take advantage of this and use a vibrant palette that will be attracting crowds. But remember to choose colours that align to your brand. Take care while choosing the colours because if you want to print your logo, the colours used may look different in print and will also affect the cost.

3. Geometric Shapes

Logos made from geometric lines and shapes are popular and will have an upward trend in 2018 as well. The simplicity of geometric lines and shapes give us the opportunity for endless creation. The beauty of these basic shapes is that when they are combined, layered and designed correctly they produce a clean and elegant logo that creates a visual mark of your brand in the minds of your customers. We should always remember that there are only a few basic geometric shapes like squares, diamonds, circles, triangles, hexagons, octagons etc. So be careful not to get the usual, common, unremarkable logo which communicates nothing about your brand. Rather ask your designer to get creative like layer the shapes together and use the curves.

If you choose to have a geometric shape logo then make sure that it is unique and the design supports and reflects your brand identity.

4. Simple Letters

Single letter logos or monograms look classic. In 2018, their endless popularity will continue to increase. A monogram is a design consisting of two or more alphabetic letters combined together. These can be the company’s initials. This makes sense if your business is established and people know your brand, then consumers will associate those initials with your brand.

Since it is difficult to create, unique designs with only alphabets, you should be very careful while using monogram logos. Ask your designer to be a little creative and make sure your logo is unique and brand conscious.

5. Logo suited for social media

Today social media is the most happening place. It offers a valuable marketing platform for any kind of business globally. So it is quite obvious that social media – friendly logos are becoming popular.

Most social media platforms offer a square space to display the profile picture. So, the logo of your company should fit into that square face. This doesn’t mean that all the logos should be square in shape. This will look monotonous and boring. But the logo should be visually balanced to fit into a square space. The logo should not be horizontally or vertically very long. Rather you should design a nice visual balance between its horizontal and vertical axis.

We should keep this in mind because these logos will be displayed on all social media platforms like twitter, instagram, facebook etc. So the logo designs should be such that fits well into the space provided and hence optimize your business to put its best face forward on social media. This is important because your goal is to make your brand consistent across all channels.

6. Hand written effect Typography

Handwritten effect typography looks just like it has been written by hand. This effect offers a true representation of your brand image. This typography has taken the place of the perfectly smooth, polished and fancy looping fonts used in the past. Hand written effect typography is becoming popular these days and can range from cursive scripts to crisp. Since these are very less in number, you should ask your logo designer to choose the typography that fits right for your brand.

7. Rainbow and Gradient Colours

Multi colours and gradient effects instantly add dimensions and beauty to a flat logo. Both styles work perfect with highly bold colours, which are ideal for young and upbeat brands. We should embrace the versatility of rainbow logos as they are easy to update. As colour trends change, you can make subtle changes to your logo design without losing its brand recognition.

It is important to remember that a good logo should accurately represent your brand and act as a symbolic piece of artwork that reflects your business. So, doing research and studying the market trend will always help you in the brain storming process. It will also guide you so that your logo design company doesn’t end up making a logo which is outdated. At the same time you should not lose the very essence of your brand between all the crazy fonts and fancy trends. But whatever the trend, always try to be creative and innovative by using these trends as a way to rejuvenate, update and strengthen your logo.